Published November 1, 2026 in Market Update

The fastest part of the Primary market is getting faster

The number that changes what you should do: the Real Estate Data Aggregator counted a median of 38 days on market in ZIP 75070 (McKinney) for the three months ending August 31, 2026. That is 17 days shorter than the same period a year before. Realtor.com put the U.S. median at 64 days for the week ending October 24, 2026. That gap is real, and it matters for how you prepare.

Across the whole Primary market, the Real Estate Data Aggregator counted 2,396 homes sold in the three months ending August 31, 2026. That is down 1.5% from the same months of 2025. Sales are a little softer overall. But not every ZIP code tells the same story.

Speed varies a lot by ZIP code

The Real Estate Data Aggregator showed 27.9% of homes in ZIP 75070 went under contract within two weeks of listing. That share is up 13.3 points from a year before. Nearly 3 in 10 homes there are moving fast. In ZIP 75078 (Prosper), only 9.5% did, down 5.5 points. Same market, very different pace.

Days on market: where things move and where they sit

ZIP 75070 at 38 days is the quickest in the market. ZIP 75078 (Prosper) sat at 92 days, up 19 days from a year before. That is a 54-day spread inside the same market. Both numbers come from the Real Estate Data Aggregator for the three months ending August 31, 2026.

Prices dipped in most ZIPs

Prices are softer in most of the market. The Real Estate Data Aggregator showed the median sale price in ZIP 75009 (Celina) fell 9.1% year over year to $500,000. ZIP 75033 (Frisco) dropped 8.7% to $681,030. ZIP 75068 (Little Elm) was the one exception, up 3.7% to $425,000. Not every home sold for less, but the overall lean is down.

Sellers are still getting close to list price

Even where sales are slower, sellers are holding close to their asking price. The Real Estate Data Aggregator put the sale-to-list ratio at 98.2% in ZIP 75070 for the three months ending August 31, 2026. The lowest in the market was 96.2% in ZIP 75078 (Prosper). That means strong prep and honest pricing still pay off.

The wider picture: rates and national sales

Freddie Mac put the 30-year fixed rate at 7.24% as of October 29, 2026. Realtor.com noted rates climbed above 7% for the first time since January 2025. That backdrop is part of why buyers are being careful. The National Association of Realtors counted 3.99 million existing-home sales nationally in September 2026, with inventory at 1.60 million homes.

What this means for you

In ZIP 75070, buyers may need to decide quickly. The Real Estate Data Aggregator showed 27.9% of homes went under contract within two weeks there. In Prosper and Celina, there is more time, but prices have softened. Sellers in every ZIP still need sharp pricing: the market rewards it and punishes guessing high.